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IADA
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About UsIADA
In 1998, City Seals played a major role in the forming of the Independent Authorised Distributor Alliance (IADA).

Iada LogoThis body of like-minded independents has now grown to a total of 66 branches across the UK, which means we can now offer nationwide coverage and compete for National accounts. Further to this, our purchasing power has been augmented with obvious benefits both to ourselves and our customers. Watch as this organisation becomes stronger and stronger.

IADA currently consists of 19 independent distributors who have the desire to remain “independent”. With a combined total of 66 locations represented throughout the UK reaching from Plymouth in the South, to Inverness in the North our prime objective is “one member per town”.  Ultimately, we aim to grow to around 40 members, representing between 130 to 150 locations UK-wide.

Sales by the alliance amounts to approximately £55m annually and we would expect this to grow, pro-rata with membership. The timescale for such growth is envisaged to take place over the next 12 to 24 months.

IADA Aims & Objectives

  • Integrity In Trade
  • To forge alliances with suppliers of the highest quality
  • To introduce, educate and assist each member with product growth
  • Add value to franchises obtained
  • Create & project a co-operative image
  • To provide National coverage, negotiating for and servicing National supply contracts
  • To share knowledge and expertise amongst our members
  • To present a united front of quality products, efficient service and high ethics
  • Partake in ongoing communication and mutual co-operation

For More Information on IADA - Visit the IADA website