  In 1998, City Seals played a major role in the forming
of the Independent Authorised Distributor Alliance
(IADA).
This body of like-minded independents has now grown
to a total of 66 branches across the UK, which means
we can now offer nationwide coverage and compete for
National accounts. Further to this, our purchasing power
has been augmented with obvious benefits both to ourselves
and our customers. Watch as this organisation becomes
stronger and stronger.
IADA currently consists of 19 independent distributors
who have the desire to remain “independent”. With a
combined total of 66 locations represented throughout
the UK reaching from Plymouth in the South, to Inverness
in the North our prime objective is “one member per
town”. Ultimately, we aim to grow to around
40 members, representing between 130 to 150 locations
UK-wide.
Sales by the alliance amounts to approximately £55m annually
and we would expect this to grow, pro-rata with membership. The
timescale for such growth is envisaged to take place over the
next 12 to 24 months.
IADA Aims & Objectives
- Integrity In Trade
- To forge alliances with suppliers of the highest quality
- To introduce, educate and assist each member with product
growth
- Add value to franchises obtained
- Create & project a co-operative image
- To provide National coverage, negotiating for and servicing
National supply contracts
- To share knowledge and expertise amongst our members
- To present a united front of quality products, efficient
service and high ethics
- Partake in ongoing communication and mutual co-operation
For More Information on IADA - Visit the IADA
website  |